Eye tracking comprova diferenças culturais no movimento ocular

A Sociologia é uma das muitas áreas do conhecimento que tem vindo a utilizar com regularidade a tecnologia de eye tracking, e são vários os estudos nesta disciplina humana que são tornados públicos com diferentes aplicações desta metodologia. Um desses exemplos é o trabalho realizado pela Universidade de Michigan neste domínio, que veio comprovar a Read more about Eye tracking comprova diferenças culturais no movimento ocular[…]

Cultural Variation in Eye Movements During Scene Perception

Abstract

In the past decade, cultural differences in perceptual judgment and memory have been observed: Westerners attend more to focal objects, whereas East Asians attend more to contextual information. However, the underlying mechanisms for the apparent differences in cognitive processing styles have not been known. In the present study, we examined the possibility that the cultural differences arise from culturally different viewing patterns when confronted with a naturalistic scene. We measured the eye movements of American and Chinese participants while they viewed photographs with a focal object on a complex background. […]