About the Research
EyeTrack07 represents Poynter’s largest and most comprehensive research study to date. More than 600 people from 18 to 60 years old participated in the study, which was designed with input from editors and designers around the world.
The study included two tabloid newspapers, two broadsheet newspapers and two newspaper Web sites in four U.S. cities, and followed readers’ eyes as they viewed more than 300 specific elements, including captions, headlines, graphics, briefs and much more. […]