Eyetracking the News: A Study of Print & Online Reading

About the Research

EyeTrack07 represents Poynter’s largest and most comprehensive research study to date. More than 600 people from 18 to 60 years old participated in the study, which was designed with input from editors and designers around the world.

The study included two tabloid newspapers, two broadsheet newspapers and two newspaper Web sites in four U.S. cities, and followed readers’ eyes as they viewed more than 300 specific elements, including captions, headlines, graphics, briefs and much more. […]

An eye-tracking study of information usage in Web search: Variations in target position and contextual snippet length


Web search services are among the most heavily used applications on the World Wide Web. Perhaps because search is used in such a huge variety of tasks and contexts, the user interface must strike a careful balance to meet all user needs. We describe a study that used eye tracking methodologies to explore the effects of changes in the presentation of search results. We found that adding information to the contextual snippet significantly improved performance for informational tasks but degraded performance for navigational tasks. We discuss possible reasons for this difference and the design implications for the better presentation of search results. The studies reported here are to be published in CHI 2007 […]

Eye Movements in Reading and Information Processing: 20 Years of Research


Recent studies of eye movements in reading and other information processing tasks, such as music reading, typing, visual search, and scene perception, are reviewed. The major emphasis of the review is on reading as a specific example of cognitive processing. Basic topics discussed with respect to reading are (a) the characteristics of eye movements, (b) the perceptual span, (c) integration of information across saccades, (d) eye movement control, and (e) individual differences (including dyslexia). […]